Decoding Branding - Unleashing the Power of Your Corporate and Personal Branding
時間和地點
2024年8月15日 下午4:00 – 下午6:00
HKU iCube, Two Exchange Square, 8 Connaught Pl, Central, Hong Kong
關於本活動
In a world where products can be easily replicated, a unique brand stands as a beacon of distinction attracting top talent, loyal customers, and keen investors, making it the most valuable asset for any organization. In today's climate of mistrust and uncertainty, the significance of a strong brand is more evident than ever, driving sustainable growth and stability.
"Decoding Branding" delves into the core principles of building an enduring brand, empowering both corporations and individuals to rise above the competition and leave a lasting impression. Join us to uncover the strategies and insights essential for creating a brand that truly stands out.
Author
Dr Royce Yuen, JP
Adjunct Associate Professor of HKU Business School, CEO of MaLogic Holdings Limited
Royce Yuen is the author of "Decoding Branding" and a marketing veteran with over 30 years of brand-building experience. He has previously served as Chairman of Ogilvy Southern China and the HK4As. Currently, he is a Professor of Practice, honored with an Honorary University Fellowship, and appointed as a Justice of the Peace. Royce is also a governing committee member of Bradbury Hospice under the Hospital Authority and an advisor to Our Hong Kong Foundation.
Date:
15 August 2024 (Thu)
Time:
16:00 - 18:00
Venue:
HKU iCube, 4005-4007, 40/F, Two Exchange Square, Central
Language:
English
Mode:
Face-to-face Sharing
免責聲明
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