Decoding Branding - Unleashing the Power of Your Corporate and Personal Branding
Time & Location
Aug 15, 2024, 4:00 PM – 6:00 PM
HKU iCube, Two Exchange Square, 8 Connaught Pl, Central, Hong Kong
About the event
In a world where products can be easily replicated, a unique brand stands as a beacon of distinction attracting top talent, loyal customers, and keen investors, making it the most valuable asset for any organization. In today's climate of mistrust and uncertainty, the significance of a strong brand is more evident than ever, driving sustainable growth and stability.
"Decoding Branding" delves into the core principles of building an enduring brand, empowering both corporations and individuals to rise above the competition and leave a lasting impression. Join us to uncover the strategies and insights essential for creating a brand that truly stands out.
Author
Dr Royce Yuen, JP
Adjunct Associate Professor of HKU Business School, CEO of MaLogic Holdings Limited
Royce Yuen is the author of "Decoding Branding" and a marketing veteran with over 30 years of brand-building experience. He has previously served as Chairman of Ogilvy Southern China and the HK4As. Currently, he is a Professor of Practice, honored with an Honorary University Fellowship, and appointed as a Justice of the Peace. Royce is also a governing committee member of Bradbury Hospice under the Hospital Authority and an advisor to Our Hong Kong Foundation.
Date:
15 August 2024 (Thu)
Time:
16:00 - 18:00
Venue:
HKU iCube, 4005-4007, 40/F, Two Exchange Square, Central
Language:
English
Mode:
Face-to-face Sharing
DISCLAIMER
By registering for this event, you acknowledge and understand that you may be photographed, recorded/videotaped, and/or interviewed during the program for program-related purposes, promotional purposes, and/or other work conducted by HKU iCube, including archival purposes. By registering, you grant HKU iCube a non-exclusive, royalty-free, perpetual, and unrestricted right to use, reproduce, publish, and/or display your image (film or photographs) and/or voice (video recording, sound clip, or other formats), in any manner or media (including websites, newspapers, social media platforms, reports, television, and radio), and the right to sublicense such rights, at HKU iCube's discretion, to other departments of HKU iCube and partner organizations/vendors that collaborate with HKU iCube. If you wish to access your image/sound clip and/or withdraw consent for HKU iCube and/or our partner organizations/vendors to use your image/sound clip, please contact us at icube@hku.hk. It is the responsibility of the program participant to communicate their preference to our staff at the venue. However, we cannot remove content that has already been published. By registering, you agree that published communications may continue to circulate, and content may be stored by us and our photographer in historical archives, to the extent permitted by applicable laws and regulations.